Trials and tribulations of going against the grain | Dylan Bourguignon, CEO of SO-SURE

  • lack of consumer centricity (cf 80 pages of policy document full of legal speak and exclusions),
  • misaligned incentives across the value chain:
  • Rewards if you don’t: get up to 80% money back, every year, when you and your friends don’t claim
  • Take full control of the value chain from purchase to claim without taking the balance sheet risk.
  • Bring anti-fraud forward in the customer journey to ensure we can serve our claimants as customers with easy & (up to 10x) fast claim service.

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